Artist At Heart
Hi, I am Debbie
a passionate fashion designer and brand designer. I have a degree in fashion design from Parsons and 2+ years of experience in the fashion industry.
With a recent degree from the Masters in Branding program at the School of Visual Arts, I am looking for an opportunity to combine my brand design skills with fashion and lifestyle design.
Topple
Cryptocurrency on Protection
- Branding, 2021
Over a thousand years, the sovereign currency has been the source of economic security for nations. Now with cryptocurrencies, especially Bitcoin and Etherum, present new questions for protecting the stored value and the power of security both for economic and for individuals.
Sexy for ME
Brand campaign on Victoria's secret
- Branding 2020
School project on a Brand campaign "Sexy for ME" for Victoria's secret.
This new campaign is a rebranding of the brand's uniqueness and reputation, which has been criticized by the public in recent years.
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Burberry Universe
Burberry in near future
- Branding 2020
SVA project on investigating a legacy brand.
Anatomy of Burberry’s equities from past to future, take "the seed of an idea" and brings it forward.
Hustle4Hope
St. Jude Gen Z Campaign
-Branding, 2021
SVA project on brand campaign working with client St. Jude Children's Research Hospital.
Position St.Jude as a charity of choice for Gen Z and multicultural audiences.
System Processors
Position Waste Management
- Branding, 2021
SVA project on rebranding the concept of circular economy as per client Papacks’ request.
Investigate and examine holistic innovation in Circular Economy Environment on waste.
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Let Kids Shine
Rebranding Edy's Pie
- Branding, 2020
SVA project on rebranding for a brand that has been completely upended by culture in 2020.
Brands were pushed to change their longstanding names that referenced racial stereotypes or slurs. Eskimo's Pie is now Edy's Pie with a story from its beginning - Kids
Among the Hidden
Parsons Fashion Thesis
- Fashion, 2017
I believe there is a form of connection between everything. My fashion thesis is about revealing the intangible relationship among things in our life.
Times have changed, my lord
Trend Forecast
- Art 2021
Video about the meme"Times have changed" from bilibili meme of the Year Awards in China.
Visual Studio
Look book
- Fashion 2016
Parsons project on an imaginary collaboration with a brand of your choice.
Accessory Design
-Fashion, 2017
Shoe, bag & all accessory designs