Let Kids Shine

Client

Cryptocurrency - reimagined and repositioning branding project

Make crypto clarity

I was mainly on sourcing and researching all aspects of the project and grasping the overarching strategy. From the beginning of the proposal, the direction of cryptocurrency and sovereignty vs. individual sovereignty, to the interviews, questionnaires, positioning, and finally, the big idea. After we finalized the positioning, our group was divided into two leads; one focused on the design and one focused on the storyline. I was in the latter.